Today’s tech-savvy businesses know how to use mobile apps to their advantage. With their own branded apps, businesses can support their long-term goals, strengthen relationships with customers, and deliver positive experiences for their users. With so many brands using apps to garner consumer attention, getting higher engagement can be quite challenging. Consider the following strategies to improve your brand’s mobile engagement:
1. Use In-App Messaging to Share News
Most brands today have an app that they encourage their customers to download in their attempts to improve their mobile engagement. However, after an initial one-time interaction with the app, most brands are rarely able to encourage these users to keep using their apps. One way brands can overcome this and boost their app engagement is to use in-app messaging to share news and relevant content.
With an SMS API, brands can easily disseminate new content on a daily basis. As more and more users come to expect fresh stories and visuals, they’ll continue to engage with the app to stay up-to-date.
2. Avoid the Default Permission Pop-Up
Brands hoping to increase engagement amongst their app users often make the mistake of relying on the default operating system pop-up to ask their users for permission. While it’s important to ask users whether or not they’d like to receive notifications from your messaging platform, relying on the default pop-up is a bad idea. Once a user decides they don’t want to receive notifications through this system-oriented pop-up, the operating system will make it nearly impossible for users to turn these notifications back on.
Brands can avoid this situation by wrapping this pop-up with a customizable one that allows the user to change their mind should they want to start receiving push notifications. This makes it easier for brands to reach out to users through the app, rather than having their app remain unused and dormant on the user’s device.
3. Use Actionable Push Notifications
Using SMS API for push notifications is one of the most effective ways for brands to contact their app users. Though effective in boosting engagement, push notifications can quickly go from being informative to acting as spam. Brands that aim to use their apps in the most useful ways should focus on using actionable push notifications. These notifications use push action buttons, giving customers the ability to take the desired action after being notified.
Ideally, a push action will make it simple for users to interact with the app. Many brands even use these push action buttons to allow users to take action without entering the app at all.
4. Offer In-App Promotions
In addition to pushing users to take action, brands can also improve their engagement by offering in-app promotions. These promotions use customized notifications to inform users of flash sales, promotions, and coupons. The success of these promotions relies on time-based offers as this encourages users to take immediate action.
When used properly, apps and in-app messaging can change the way your customers interact with your brand. Use these four strategies to make sure you’re using your messaging platform to its fullest potential
